Concrete example
In the context of digital asset management for different markets, let's consider a typical case: a photo of a product.
Let's assume that this photo shows a Caucasian man aged around 40 accompanied by a blond child.
However, for the Asian market, a specific photo shoot has been carried out to better resonate with the target audience.
Issue
How can these asset variants be effectively managed in the Quable PIM and DAM system to ensure targeted and relevant distribution?
Proposed Solutions
Tagging Assets with the Target Market :
Approach: Use a photo tagging or labelling system depending on the destination market.
Benefits: Enables rapid identification of assets for each market and facilitates selection when creating specific content.
Implementation: Add an attribute within the DAM, indicating the target market (for example, 'Asia', 'Europe', 'North America', etc.).
Use of Specific Link Types by Market :
Approach: Create link types in the PIM that are specific to each market and link photos accordingly.
Advantages: Identification takes place when the asset is used (when it is linked to the document).
Implementation: Create links defined in the DAM that connect each asset to the relevant markets, enabling more precise management and a better understanding of the correspondences between products and geographical areas.
Conclusion
Managing assets and media by country or market is key to a successful international marketing strategy.
By using methods such as tagging by market or specific links in Quable's PIM and DAM, the right content reaches the right audience.